Unesco adopts first global text on artificial intelligence

British firm Cambridge Analytica has been accused of misusing the American giant's data to politically influence the referendum that led to the Brexit in the UK, and the election of Donald Trump in the US. More recently, Facebook has been accused of polarizing societies by overexposing extremist or conspiratorial content. The result of work that began in 2018, the Unesco recommendation highlights values - respect, protection and promotion of human rights, diversity and inclusion, promotion of peaceful societies and the environment - that member states commit to. It also lists actions that the signatories will have to carry out, including the implementation of a legislative tool to control and monitor AI, ensure total security for personal and sensitive data or educate the masses about them. Russia, China and Iran, states regularly accused of impeding human rights, are signatories of a text that, Unesco recognizes, is an incentive mechanism without the possibility of sanctions. The United States and Israel, very active in new technologies, are not part of UNESCO.